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On-page optimization services include keyword research, including keywords into pages and content and curating blog content of high-quality frequently, maximising the use of meta descriptions and title tags as well as a host of other best practices.<br><br>To be able to rank highly for a company to rank well, they must create high-quality content that meets the search intent. To do this, they must use keyword research to identify the most appropriate words or phrases to target. These words or phrases should be relevant to the user's search. After optimizing the content on their website for these keywords they can begin to see results, like better rankings on search results.<br><br>One of the biggest hurdles in on-page optimization is keeping up with the changes to Google's algorithm. 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