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Marketing Content Examples For B2B Businesses

The best marketing content resonates with the consumer on an emotional level. It delivers new ideas and insights to help people to solve their problems.

The best marketing content is engaging whether it's an engaging video or a meticulous white paper. It is valuable to its readers and satisfies its branding goals. These eight examples of brand-name content that work are a great way to learn.

Blog Posts

Blog posts are a well-known type of marketing content that companies use to share insights stories, thoughts and ideas on their websites. They can be about any topic or query and are typically educational in nature. They could include videos, images or even audio to make the content more interesting and improve the on-page search engine optimization (SEO).

Creating high-quality blog posts starts by conducting market research to uncover and confirm a few essential facts about your target audience. Once you know your target audience and their preferences then you can begin brainstorming and writing.

Common types of blog posts are listsicles, how-to articles, infographics and curated collections. Writing these types of blog posts ensures that your website has plenty of variety and provides the value that your customers expect to discover when they visit.

A blog post that explains how to do something like this one can help your readers learn new techniques and assist them in solving problems. This makes it an essential piece of marketing content that keeps your audience interested. A curate collection is a specific kind of blog post that shares a number of real-world examples in order to demonstrate an idea. This type of blog post can also be utilized as a tool for marketing to increase the credibility and visibility of a brand.

Case Studies

Case studies may not be as thrilling as a viral article, however, they're still one of the most powerful marketing tools you can design. They are excellent for showcasing your expertise and establishing trust with potential customers. A good case study helps your audience solve a specific problem by demonstrating how the product or service helped a prior customer solve the same problem.

You can use different formats for your content to make your case studies more engaging such as infographics and videos. Be careful not to make them into advertisements, as this could undermine the credibility of your brand. Focus on creating resources that help and inspire your readers.

You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This helps build trust and makes your website more credible. UGC is most effective when it is backed up by data.

White Papers

White papers, unlike feature and blog posts, typically longer and offer more details and research. B2B companies use them to show their the power of their thinking or offer a unique perspective to help readers make purchasing decisions, understand more about their industry, or find solutions for their business.

Because of their extensive amount of in-depth content They are an excellent tool for building trust with readers who are not experts and establishing businesses as an expert source of information. They can also help potential customers to move through the sales funnel.

White papers can be found in a variety of styles but they are the most effective when tailored to specific audience. This means that everything from the tone of voice to distribution strategy should be designed to appeal to the ideal reader.

White papers often contain research findings, but they can easily be a bit too much in the realm of theory without providing readers with practical examples. Backgrounders and problem-solution papers should include some form of success stories to keep readers engaged. White papers are also increasingly incorporating interactive designs. They let readers filter tables and charts to narrow down the information they are looking for which makes it easier for them to comprehend the high-level content and move through the sales funnel.

Videos

Videos are a powerful method of communicating with your audience and are an excellent way to promote your company in a lively and engaging manner. They are a great way to capture the attention of your audience and conveying complex concepts.

Tutorials, instructional videos and demonstrations are among the most well-known video types. These videos are created to assist your customers in learning about your products and services, as well as to increase the loyalty of your customers.

These videos can be used to highlight the expertise of your industry and can also be used as an article on your blog, or in an effective sales pitch. They can be a great method of connecting with your audience, especially when they relate to current events or cultural trends.

You can leverage testimonials to build trust in your brand and inspire new customers to sign up. You can ask your current customers to record their experience with your brand or go on Reddit and hold an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos targeted at specific pain points. If you are using an ecommerce solution that helps small to mid-sized businesses manage their online stores, you can title your video "How to Create Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials are another type of social proof that helps people trust an organization's reputation. They can be in text or video form, and are a great tool to boost sales and improve a business's online image.

Testimonial marketing saas content marketing company works well because it is focused on the particular needs of each customer and how the company's product or service addressed the issues. It also provides credibility to the company since it demonstrates that others have utilized the product and have found it useful.

If you choose to use testimonials, be sure you include a name, title, and company as this will help to increase their credibility. Make the testimonials as personalized as possible by including an image of the person who wrote them. This can help create an emotional connection between the customer and the brand.

You can add testimonials to other pages on your website. Some businesses have a separate page for testimonials, but you can also include them in other pages. If a testimonial is about an item for example, you can display it on the page for the product or checkout page. This will prevent the testimonials section from being visited less than other pages, but still giving the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages boost the amount of engagement visitors have. This type of content will help you achieve your goal of converting visitors to leads. Instead of being a static page with a sign-up form and other content, interactive pages can provide an experience that delights your visitors.

In this interactive landing page for Mooala dairy-free milk, the company employs an approach that is playful to convey the benefits of its product while keeping the visitor interested. The page features an easy sign-up form that offers multiple options, which shortens the process of converting further.

Another example of a landing page that is interactive is this one by TransferWise, a money-transfer service. The first screen offers real-life success stories and social proof to convince prospective customers that the service is worthwhile, then allows them to fill out a simple form for more information on how the product functions.

For B2B marketers with high-ticket products landing pages are an opportunity to build a list of leads. You can offer a free eBook, webinar, or a free trial, or any other content marketing seo that will entice your customers to sign up for their contact details.

Headache Trackers

In the stage of consideration in the consideration phase, which is when the client has identified their issue and is researching solutions, content marketing services should educate consumers about headache triggers and solutions. Examples include infographics which provide data on the top causes of headaches, or white papers that share exclusive research into the science behind headache remedies. White papers require readers to share their email address to gain access, which helps build trust and authority with prospective customers. Minen states that headache trackers, which let users monitor their levels of stress and food intake, can be beneficial for the consideration stage. She cautions users to be cautious when drawing conclusions from data from their tracking. It could not be a true reflection of headache triggers.